Reliance Retail a well known Indian Company has decided to try its chance in door to door Direct Selling, it started its campaign in Mumbai targetiing specially the housewives and housing societies to boost sales of its private brands such as Sudz detergent, Amara soaps and Healthy Life food items. It is named as "Home Club and is offering its products at 30% discount in which 10% will the commission to the resellers
Reliance Retail is the first national retailer to try direct selling. Detailed article is published in today's Economic Times edition.Let it be how much ever misunderstood Truth will finally emerge. After starting a 1000 retail shops and posting a huge loss Reliance retail understood that Direct Selling is the only viable solution left to finish the product which are piling up in its store which didnt get enough sales.
Boston Consultancy Group Director Amitabh Mall said. “In India, direct selling is becoming a huge success as one doesn’t need physical infrastructure to do it,”
The country’s largest retailer, Future Group, has tied up with a number of successful private Direct Selling companies like RMP Infotec Private Limited and has seen huge boost in its sales. Lot of other companies are going to follow the trend.
Five points why Network Marketing will rock in India in coming years
- Because of Gobally weak economy, exports will be effected and will boost domestic consumption.
- Lot of people are going to lose jobs due to the next recession coming and Network Marketing will give them an opportunity to survive
- Shops will find it easy to market their products with less and less investment
- People who start Direct Selling /Network Marketing will get many Tax breaks, which leads to more savings.
- Heavy chance of becoming Millionaire Legally.