Dec 17, 2011

Direct Selling /Network Marketing in India discussed in NDTV Profit

Direct Selling in India discussed in NDTV ProfitMoney Mantra: A panel of experts share their views on the future of direct selling in India.
It was a one hour long discution on NDTV Profit Mantra about the Direct Selling and Network Marketing Advantages and Disadvantages.
Network Marketing is first about PEOPLE and RELATIONSHIPS.  The business is about people before products, commissions, or anything else.  A Network Marketing business is comprised of PEOPLE, and PEOPLE are the asset to the Network Marketing business, and to all businesses.  They also understand that Network Marketing is LEVERAGED - DISTRIBUTION business.  That sounds kinda fancy, but it’s really SIMPLE.  Network Marketing is not about retail, it’s about DISTRIBUTION.  The distribution is created through RELATIONSHIPS.  The goal is to create a distribution channel of like-minded people for the purposes of retailing through recruiting.  It’s a model where distributors are CONSUMERS and can distribute to consumers, while creating individual and collective success.  The real magic, is in the bond of like-minded individuals working toward the same goal.  The leveraging component is created because of the commission structure, and because everyone has the same rights and ability to grow their business without any bias.